With well over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world.

Taking advantage of that platform, however, can be a difficult challenge.

 

What Facebook advertising means for businesses is that brands, products, and services can be targeted directly to a very specific cross section of the Facebook community. Advertising campaigns can be targeted to users based on age, sex, geographical location, and the wide range of interests voluntarily provided by Facebook users on their profile accounts. There are other factors, as well, that determine what ads show up on whose Facebook pages, and the Internet marketing and social media experts at Socius Marketing can help you sort through those factors in order to get the most ROI on your ad purchase.

Targeting the Right Audience

There are a lot of ways to target your ads on Facebook. As a basic strategy, targeting audiences using categories like age, gender or interests can yield good results, but to really get the most out of your campaigns, it’s best to build custom audiences based on which types of users produce the most profit for your company.

To speed up the custom audience building process, you can upload a list of your leads or customer email addresses. There are a couple of advantages to this sort of database marketing.

First, you can use the database to effectively turn Facebook into a retargeting platform. This is a fantastic way to reinforce your overall marketing strategy.

Second, you can use your database to create a “lookalike” campaign that targets users with similar profile characteristics to the ones in your database. A “lookalike” campaign can be a very effective way to identify and attract new traffic with high conversion potential.

Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.

 

We’d love to dazzle you with some jaw-dropping Facebook usage numbers, but by the time we posted them here, they’d be outdated. With hundreds of millions of users, billions of monthly page views and record-breaking growth, Facebook has gone from college campus phenomenon to the most trafficked website in the world in just a couple of short years.

As any good marketer knows, it’s a good idea to fish where the fish are. And Facebook is where the fish are.

Facebook’s incredible demographic targeting options for advertisers, coupled with its phenomenal worldwide usage volume, make it the no. 2 advertising venue in the world after Google. Facebook’s advertising system is closely modeled after Google’s, and our expertise delivering results with the Big G dovetails very well with Facebook’s own system.

We’re also a Facebook FastTrack agency, which means that our level of spending entitles our clients to direct access to account managers at Facebook as well as world-class advertising tools that are available to almost no one else. Simply put, our experience and relationship with Facebook gets you access and benefits you won’t find elsewhere.

Would you like to leverage our expertise with Facebook advertising to drive more sales, conversions, opt-ins, or whatever it is you’d like to be driving? Fill out the form below, and let’s begin a discussion.

 

We understand that one of our ready made packages may not fit your unique needs and marketing goals. If you couldn’t find a package that’s right for you, no worries! Give us a call or email us and we’ll set up a tailored package that meets all your expectations. If you’re looking for a simplified Facebook PPC management solution, check out our Facebook Lite package!