• What Is Google Ad Grants?
  • Google Ad Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations. Participating nonprofit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the Google AdWords search engine marketing platform
  • This service is available to over 30 different countries worldwide. We have Grant clients in 7 countries and run ads in 30 different languages
  • As you can imagine $10,000 per month in free Adwords ads each grant bestows can rocket a nonprofit organization to new levels of visibility and fundraising in short order
• Is My Organization Eligible?
  • To be eligible your organization must hold current and valid charity status
  • Have a functioning website with substantial nonprofit content
• Organizations that are not eligible for Google Grants
  • Governmental entities and organizations
  • Hospitals and medical groups
  • Schools, childcare centers, academic institutions and universities (philanthropic arms of educational organizations are eligible).
    • 501(c)(4) organizations are not eligible
    • 501(c)(6) organizations are not eligible
    • 501(c)(7) organizations are not eligible
• Why would Google do this?
  • Google is a very charitable company and the Grant ads only show up where there are no paid ads. Google is not losing advertising revenue this way and instead can help nonprofit organizations.
• How long has Google offered the Ad Grants?
  • 2004
• How long will Google offer the Ad Grants?
  • As long as consumers use Google. There are hundred of millions of empty ad spots on Google everyday. Similar to when an advertiser cancels an ad in a newspaper they run PSA spots or charity ads.
• Do other search engines offer Ad Grants?
  • Unfortunately no. Bing and Yahoo do not offer Ad Grants.
• How long does the application process take?
  • Google For Nonprofits http://www.google.com/nonprofits/products/approval is usually instantaneous (they check if the organization is a charity on the IRS database). After you get GFN approval, then you have to build a basic Adwords account, then submit it, then you’re approved in about 48 hours.
• What Do We Need To Provide To Get Started?
  • To apply for the Google Grant we need the organization’s:
    • a) IRS Federal EIN number and official name on the 501c(3) with physical address (not a P.O. Box).
    • b) Contact Name with title, email, and phone number
• How Does Zuwengo Media Help?
  • Self-managed Grants accounts on average only spend about $330 of the $10,000 available. The average Grants account including managed by Adwords professionals is using only $700 each month. All of our Grants account are using the full $10,000 by the third month.
  • Unlike a newspaper ad, Google AdWords is a dynamic auction that changes everyday. Adwords campaigns need to be logged into everyday to optimise and check for errors.  We make sure you are taking full advantage of the Grants provided by Google.
  • Your account needs to log-in every month or you lose the grant. We keep the accounts active and are constantly optimizing the campaigns.
  • We’re a 19-year-old search-advertising agency specializing in Google Grants. Our average Grants account has between 50,000 and 100,000 keywords, thousand of ads and hundreds of ad groups. With us, you’ll find a partner who is as dedicated to fulfilling your missions as you are — we guarantee it.
• Why are you doing this?
  • We find it extremely rewarding work to help out nonprofits. In addition it makes our job much easier to get amazing results when the $10,000 in ads are gifted every month from Google 🙂
• How Much Does It Cost For Zuwengo Media To Manage The Account
  • We charge $1500/mo for Ad Grant management.
  • We also apply for the Google Grant and finalize the process at no extra charge. All you need to do is provide the website and information – we handle the rest.
  • You won’t find a better rate anywhere. Our fee pays for itself many times over in the increased fundraising, sales and awareness your organization receives as a result of our diligent, effective spending of Google’s $10k every month.

Next Steps

• If you can benefit from this program, let’s set up a free consultation by calling (818) 641-1903 or filling out the below form.
  • We will have a full discussion of your goals before we launch, and we make recommendations based on both our regular Adwords experience, as well as the experiences of our Grants clients, as to how we can maximize donations, exposure and any other goal you have.
  • We build out our Grants accounts as extensively as we build out our for-profit clients: Our average Grants account has between 50,000 and 100,000 keywords, thousand of ads and hundreds of ad groups.
  • With us, you’ll find a partner who is as dedicated to fulfilling your missions as you are — we guarantee it.