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Review Alerts: The Best Frequency for Your Business

If your company is receiving alerts for every new online review it receives, then you know that you have a variety of choices as to the frequency of these alerts. For example, most online review sites like Yelp or online review tracking sites like Review Trackers give you an option as to how often you want to be alerted of new reviews. It’s very important that you know your options and the benefits of each one so that you can choose the right frequency for your company, and the following information will help.

Weekly

Most alerts can be received on a weekly basis, and there are a few companies that can benefit from receiving alerts on a weekly basis instead of more often. For example, if you’re a newer company that doesn’t have a review management team, it may be a good idea to receive your alerts on a weekly basis. This way, the review alerts will not consume your email and will not distract you from the other important aspects of your business.

If your company doesn’t offer a wide variety of products or services, or if you have consumers in a very niche market, you may also benefit from receiving alerts on a weekly basis. If you don’t have a very large consumer base, or if your consumers are not in the demographic that leaves reviews, then a weekly alert will keep you in the loop without the constant need of emails.

Daily

You also have the option of receiving your alerts on a daily basis. This means that every alert that occurs on a specific day will come in one notification email. This is a great way to receive a daily report on the type of activity that is happening on your review site, and it can help you notice certain trends that may occur between sales and reviews. Plus, with one daily set of notifications, you can easily read through all the reviews and choose the ones that need immediate attention. You can then draft any necessary responses without allowing too much time to go  by, which will help you remedy any negative information before it has the chance to go viral.

Real Time

The other popular alert frequency is in real time, and this tends to be the more popular option for some businesses. For example, if your company has a very active online presence and you have a team dedicated to managing your online reviews, then you’ll want to make sure you receive your alerts in real time. This allows your team to respond to any reviews right away, which is the best way to rectify situations before they have the chance to spread and do major damage.

The downside to receiving notification in real time is that, with the wide variety of online review sites, you may be receiving notifications all day long, and these notifications can take up space in your inbox. Plus, if you don’t have the time to look at them right away when they come in, then you may end up forgetting about the alert altogether. If the alert was notifying you about a negative review and you don’t respond, you could end up doing some major damage to your brand.

Jacob Smith specializes in review tracking and reputation management.  He enjoys blogging about anything related to business and recently wrote about tips for tracking review alerts.

How To Succeed In Affiliate Marketing

Perhaps the main thing that links every successful affiliate marketer is their ability to be patient and to realize that this is not an overnight success unless you really do strike it lucky. It takes time to build the number of visitors that you receive on a daily basis and it also takes time for word to spread about your website if you have managed to come across as being trustworthy as was discussed earlier.
Instead, view affiliate marketing as being a way to generate passive income over a prolonged period of time because with the right marketing, and by putting in the correct amount of groundwork at the start, you will be able to earn money through sales that were made even when you were not doing anything with your website. Do also keep in mind that some affiliate programs will continue to send you commission each month depending upon what you are promoting, so it is quite easy to earn a substantial amount of money if you have the patience to wait on it increasing at its own pace.

 

Eric Welke is a full time blogger at EricWelke.com.  He has covered many topics related to affiliate marketing, including Empower Network reviews, how to advice and small business tips.

Targeted Online Advertising

If you are involved in online advertising, you know all about targeted advertising. This process essentially targets specific demographics and attempts to get your message to these people. Today, however, the world of online advertising has moved even further, as behavioral targeted is taking over the advertising world. This process tracks an individual’s online habits and advertises based on this browsing history. Therefore, if you sell diamond rings on your website and a particular user is looking for an engagement ring, there is a good chance that this person will come across one of your advertisements.

Everybody Wins

Of course, Google Adwords has a hand in all of this, as the program puts these targeted advertisements out there for the people to see. This is good news because Google Adwords has the ability to reach almost anyone with targeted advertisements, which is a positive for both parties. The advertiser enjoys this service because it can create sales very easily. The consumer also enjoys this service, since it provides him or her with additional places to search for the perfect ring. You must make sure, however, that you have a strategy going into this form of online marketing, so that you do not annoy a potential customer.

Diversify

One problem that marketers run into with behavioral online advertising is retargeted advertising. For example, if a customer researches engagement rings online, his computer will store this information, allowing you to target him with advertisements. If he chooses to purchase this ring elsewhere, however, there is no need for your advertisement to reach him anymore. Unfortunately, there is no way for the marketing mechanism to know that he has already made this purchase, except for the fact that he will not search for these rings anymore.

If the buyer decides to propose at a later date, but wants to purchase some other jewelry for this girlfriend instead, he will not want to be bombarded with engagement ring advertising. As a result, it is a good idea to diversify your advertising with a few different items in the same class of product. If someone has search for engagement rings, it is fine to target some engagement ring online advertising towards that person, but you should also include advertising for earrings and necklaces, just to mix things up.

Develop a Strategy

While the afore mentioned scenario might never happen to you, similar situations arise all of the time. As a result, it is a good idea to include some variables in your Google Adwords campaign, as this ensures that you do not over target your audience. By showing that you have similar, yet different, products available, you can effectively advertise to customers who have already made a purchase from someone else, or from you, but could still be looking for something similar.

Donny A. Sellers is a blogger and internet marketer who is learning about Google Adwords for advertising from www.perrymarshall.com.

How Voice Broadcasting Helps Your Business’ Lead Generation

It’s always hard to generate good leads, but if you harness the power of voice broadcasting, prospects will be calling you instead of it being the other way around. Voice broadcasting (VB) is the delivery of a pre-recorded vocal message to a person, answering machine or voicemail box, and it’s a very cost-efficient way to keep in touch with your current and potential customers as well as your employees.

Other marketing methods are more widely used at times, but there’s mounting evidence which shows that voice broadcasting offers up to three times the response rate of other marketing methods. Using VB to reach customers can help boost sales, create leads and increase message delivery rates. Below are some tips on helping your business generate leads with voice broadcasting.

Determine Your Target Audience

Before you can put your VB campaign into place, you need to decide which segment of the market you’re pursuing. Your goal should be to connect with businesses and people who have a need for what you’re selling.

The more narrow your audience, the more effective your message will be. Phone lead generation allows you to choose your target market and customize a message, increasing the chances that you’ll get their attention and keep it.

Creating that Personalized Message

Voice messages are all 30 seconds or less, so you’ll need to work quickly to get the attention of your audience. To get them listening to you, you’ll need to be unique but clear and concise in your approach. Practice reading it a few times before you record it; it should sound as if you’re talking to someone and not reading from a script. Speak confidently, but don’t be overly enthusiastic—you’re striving to generate just enough interest so that customers will start asking questions.

Give them Time to Respond

Allowing message recipients to interact with your voice message is a good way to keep them engaged with you. Consider adding a choice to connect to a customer service agent; button-press choices work well in generating leads, clearing up misunderstandings or rescheduling appointments.  Alternatively, you could leave a call-back number.

Most large companies have reception staff that screen incoming calls and voicemails. They may just disregard your offer, meaning that the boss never gets it. If you have the company owner’s direct number, that’s great, but if you don’t, you’ll need to make your message memorable enough so that it gets passed on to those in charge.

Follow Up

Once you’ve successfully generated leads with VB, you’ll need a follow-up strategy in order to deal with them. Key-press menus help your campaign route message recipients to the right part of your company’s customer service team.

The article was written by Crispin Jones on behalf of Collstream, providers of inbound and outbound message services. Connect with Collstream on Google+

Web Design and the iPad: Make Your Website Responsive:

Web design has changed considerably since it’s early days, no longer is designing and building a web page the sole domain of the professional designer. These days anyone with a little bit of computer knowledge and imagination can throw a website together. The area that has seen the most change is the way that the internet can now be viewed. In the beginning, the internet was only accessible on a handful of computers now it is available on just about every electronic device related to the communications industry. One of the biggest changes in recent years has been the development and roll out of the Apple iPad. The iPad is now into its fourth generation of devices but its launch changed the way that webpages of the future would be designed.

Good Design Never Fails

The foundations of what makes design good will remain good no matter what, and will adapt to whichever device they are viewed on. Good design can stand the changes that the advances in technology brings. Good design has elements that can be adapted to meet the needs of the different kinds of devices, aspects like balance, emphasis and contrast can be scaled up or down depending on the screen size and resolution of a device without the quality and readability of the graphics being affected. Despite the many different screen sizes and resolutions that are currently in use the importance of keeping things like colour schemes and font types standard is still of vital importance.

This Way Up

Designers need to ensure that the web designs that they come up with can take the transformation from portrait to landscape with ease. Modern hand held devices give the user the opportunity use view the screen any way they like, they can even zoon in or out of the picture so the graphics need to be able to cope. Most websites are created with a landscape view in mind. In order to be able to be viewed in either orientation there are generally a couple of versions of the page made. This involves a little tweaking of the CSS for the page so that it can easily adapt to the change in orientation, and also to the different screen configurations of the different devices.

Traditional web pages were designed with an invisible fold. The fold refers to the amount of the page that could be seen on the screed without the user needing to scroll down. The fold would be at the bottom of the screen. With the way that viewers like the iPad show the pages now there is no need for the fold to be incorporated at all. Often now the whole screen can be viewed in one screenshot, with nothing hidden from view. Pages now need to have a flow and not be broken into segments and frames as they were in the past. Webpages are now being designed to be much more cleaner in style and flow than they ever were so that they can be truly accessible on all devices.

Are you trying to find a suitable web design professional in Warrington? Visit It’seeze Warrington now for more information.