Marketing is very important to the success of any business. When it comes to internet marketing, it is important that websites contain attention getting proprieties. These are called link baits. Web sites can improve in the search engine by having multiple link baits that send searchers to their page. Another great benefit of a link bait is that it will keep website viewers on the page. This peak in interest will increase the likelihood of visitors exploring the website. This is beneficial for sales and pages hits. There are three popular types of link baits: infographics, web freebies, and guest author content.

Infographics

Infographics set the tone for peaking visitors’ curiosity. They are visual representations of information. The benefit is that they provide an easy way to develop complex information. Many people are visible learners; this style of marketing is great when a website is trying to grab attention and teach information to the visitor. This link bait seems especially good for websites with complex or multiple level services. The customer may become interested and click on the item or other links to find out more. Good infographics leave the visitor feeling less confused and like the website is understandable and beneficial. Clutter is very important when it comes to infographics; visitors may feel confused and leave the site if the information is cluttered. Infographics with too much visual art and information can make visitor leave the website because of its complexity.

Web Goodies

Web freebies draw most people’s attention, especially, when the freebie is desirable. There are many websites that give away free products or services. For instance, a seven day trial offer of the website’s service. This is a great way to get customers to test drive the service. Most internet browsers are skeptical about doing business with online companies. Free usage of the service will often draw future customers and help to keep them after the trial is over. Web freebies such as videos and reliable file collections can also be very helpful when visitors are in need of knowledge. The great thing about web freebies is that they drive traffic and visitors are able to test the product out. A downside is if the visitor has a free trial and does not like the product or service, they have no obligation to continue to use or pay for the portion used.

Offer To Host Post Collaboration

Guest author content is very beneficial to online blogs or web pages. Having fresh content is a great way to keep information updated in the search engine. Also guest authors are able to shine a different light on the subject matter. Guest authors are also able to add extra expertise to the subject matter. Links can be shared between the two: guest author and website. This will create increased traffic potential for both groups. This method is very beneficial. Embedding documents from another author can be beneficial to using guest author content. Mostly, the downfall would be the cost of the author. The cost may depend on the author’s expertise.

When looking at link baits the best options are infographics, web freebies, and guest author content. Web freebies may be the most useful as they allow customers to try out services and products. Next, infographics visually draw in attention and get information to visitors in a concrete way. No matter which option used, it is important for websites to balance their use of link baits for success.

@JulianaPayson manages the blog at InMotion Hosting where you can see an example of the range of  free web content ideas here. Place a comment on the InMotion blog and she’ll get back to you! She welcomes tips, tech writers, and collaborators who have useful content to share with their 100k+ webmaster audience.