Today’s great guest post is provided by Richa.
If you are an Internet marketer or you own your own website or blog of any kind, one of the most important things you will have to think about is search engine optimization. SEO is something you simply have to engage in if you would like your website to get out of Google’s sandbox and start making its way to the top of search engine search results. However, too many people make the classic mistake of not taking search engine optimization seriously enough, which has a negative effect on their site’s ranking at a later point in time. This is exactly why we will here cover some evergreen SEO tips, or better said SEO don’ts you should keep in mind at all times!
Forget about PLR Articles and Duplicated Content
Too many people rely on PLR articles which are rewritten to the extent that they simply have no meaning any more. On the other hand, there is also the problem of featuring duplicated content on your website. Even though it might be tempting to copy web content from somewhere else and feature great content on your site without making an effort, this will be penalized by Google. Therefore, invest your money into creating original, relevant, fresh, and appealing content to feature on your website or blog. What’s more, do not forget to add an SEO flavor to your web content, as without this, you should not even bother creating good web content to start with.
Do not Forget to Listen to Google
There is no denying that everybody who wants to make it in the online world must listen to Google, as there is no search engine that is more important than Google. This is why it is extremely important to listen to what Google has to say – both figuratively and literally speaking. What we are talking about here is the fact that Google is known to make changes to their search algorithm, and these changes are called updates. If you do not follow these updates, you will lose the SEO battle and let other take your place in search engine result pages. Too many ads, too little content, too many links – this is all affected by Google’s updates, and you are to follow the SEO news in order to stay informed about all the changes made by the most prominent search engine of our time.
Never Do Your Own SEO
Unless you are a professional, you are never to do your own SEO. Search engine optimization is slowly becoming a science in its own sense, and it takes years to perfect one’s SEO skills to the maximum. This is why you are advised to seek professional SEO advice rather than rely on your own expertise, which is, in most cases, poor or even non-existent.
Never Try to Save Money on SEO at All Costs
Many people feel that SEO is sometimes too expensive, but the truth is that SEO pays off eventually. This is the main reason why you are not advised to save money on SEO – as it will cost you double once the results are in!
Richa is an expert content writer who has an experience of over 10 years in the field. She has written a number of articles on SEO and pay per click. This article has been written by her for a seo services company based in Sydney.