Is social media marketing really worth your time? While many businesses are jumping on board, there are those that still feel it’s a waste of time. The truth is those businesses that aren’t using social media marketing are hurting their bottom line. Let’s take a closer look at what social media marketing really means for your business.
Connections
More and more people are hoping to connect with businesses. They want to know that companies are run by people just like them. When you use Facebook or Twitter to market your business, you’re given a chance to interact with customers through forum posts, discussions, and even chat. When your business appears like it’s run by the average Joe, customers will come to trust your business.
Increased Exposure
Another reason to use social media marketing is that it greatly increases your exposure to customers. There are literally millions of people that use Facebook. When you place ads on Facebook, they will be targeted to customers that fit your target audience. This means that with just a little bit of time and money, you can attract thousands of new customers.
Easier Promotions
When you use social media marketing, you’re able to easily set up promotions and giveaways. For example, you can create a page on your Facebook account that allows customers to order free samples or you can post a link to a Rafflecopter giveaway that has customers perform easy tasks to earn entries. Best of all, users will be able to easily share the information with their friends, exposing your business to even more potential customers.
Better Website Ranking
Your activity on social media websites can actually increase your page’s ranking. This means that your website will be easier for customers to find. The higher the rank, the further up in the search results your website will be. In other words, it only makes sense to use social media marketing to grow your business.
Aides Customer Service
Last, but not least, creating a presence through social media allows you to better handle customer service issues. For example, if there are several questions customers ask on a continuous basis, you could create a FAQ page on your Facebook fan page. You can also add information that makes it easy for customers to contact you about questions and issues.
Social media marketing may not seem like an important task, but it can actually substantially grow your business. Whether you connect with your customers or increase your website ranking, social media marketing can be great for your business. What are you waiting for? Get started with social media marketing today.
About the Author: Cliff Binsfeld is a marketing manager for a group of small businesses. He uses Twitter software from Sproutsocial to monitor activity and results and tweaks each company’s campaign as appropriate.