Using the internet for business is quite normal these days; a lot of businesses are now using power of internet to get more leads and sales and there is no reason why you can’t do the same. If you want to promote your business online then creating a website is the first and most important step in that direction. However creating a successful website is not easy; it takes a lot of planning and effort to see the desired results.
Web designing is one of the most crucial aspects of website creation but a lot of webmasters do not pay more than a cursory glance to the design process. If you want your online business to succeed then you need to pay close attention to your site’s design. Here are 5 essential web designing tips that can help you to create a great looking website.
1) User experience – You should always design your site with your end user in mind. A lot of webmasters just focus on making the search engines happy but in the process they neglect their users. However if you design your site for your users, search engines are going to like it even more since they give a lot of importance to overall experience these days.
2) Content – Apart from focusing on overall user experience, it is also important to offer top notch content on your site. Make sure to include totally fresh and unique content on your site that is genuinely helpful to the users. People are more likely to follow your advice and buy something from your site if you offer great content that appeals to them. Once you start focusing on quality, search engines would also rank your site higher in the search results and your site will receive more visitors as a result.
3) Navigation and layout – Choose a simple layout and intuitive navigation system that makes it easy for the users to find the content that they are interested in. It is also important to categorize the content in appropriate sub-categories and use search functionality for ease of navigation.
4) Color scheme – Use a simple and consistent color scheme across your site. If you have a corporate logo or colors then it is better to use a color scheme that is compatible with those colors. Choose a professional template related to your niche and make sure to use appropriate color schemes with it. As a general guideline; blue, grey and white color templates work well for corporate sites while red, brown, maroon and green color templates are great for small business sites.
5) Media – Make it a point to use media rich content such as images and videos on your site. Google and other search engines love videos these days so it makes sense to include few original and useful videos on your site that are not available anywhere else. While including media content make sure that it is not distracting to the overall user experience so do not set videos to auto-play and keep special effects to a minimum.
The author is an expert in web designing who writes for make-a-web-site.com. Visit the site to discover more web designing tips and tricks and learn how you can create a top notch site.