When it comes to online marketing, there is no doubt that social media is one of the most powerful tools to utilize; not only does it provide a huge marketing platform, but it is an inexpensive way of targeting your customers and keeping them updated with your company’s services and products.
YouTube has become one of the most popular social media platforms of all; especially since it allows you to upload your own videos. This allows you to convey a personalized message to your followers as well as the ability to provide a much more effective and comprehensive advertisement with the use of video. YouTube can be a powerful source of targeted traffic; here are a few reasons why:
Free to Use
YouTube is fee to use, so you can easily create your own marketing material and upload to the YouTube platform without any costs involved. This is a very cost effective way of ensuring that your message will reach a potential viewer base that stretches over millions.
Connect with a Global Audience
Your YouTube video can be seen by millions of people all around the globe; you will have a huge potential customer base almost instantly. YouTube is accessed by millions of people every day, which allows for a huge potential marketplace to target. If you run an online business, this is exactly what you want to achieve. The more viewers, the more potential customers you will have, and this will significantly increase your bottom line.
Go Viral
Interesting YouTube videos will be shared amongst friends on other social networks, giving your material the ability to go viral with minimal effort. People are sharing all kinds of interesting content with their family, colleagues and friends, so if you can produce quality and informative content, chances are that your videos will be shared amongst social media network as well. This is one of the biggest benefits of using YouTube as a marketing platform for your business. Your popularity will increase and so will your exposure.
Increase Your SE Rankings
As your video gains popularity, your position in Google’s search engine results page (SERP) will also increase, allowing you to get more targeted traffic to your website. This is exactly what you need, and a YouTube channel is one of the best ways to help you achieve that.
Create Your Own Channel
If you plan on posting regularly to the YouTube platform, you can create your own channel for yourself or your company. This will allow you to build a customer base and generate leads for your business. The more views you have, the more likely they will share it amongst friends and help to build your viewer base in no time. Many companies have their own YouTube channel in addition to other social media accounts such as LinkedIn, Facebook and Twitter. Viewers can also subscribe to your channel and this will guarantee a viewer base on which you can start building your customers.